75 GLOBAL LGBT+ BUYERS & MEDIA

In partnership with the Tourism Authority of Thailand, The LGBT+ Travel Symposium will bring in 75 of the world’s leading LGBT+ buyers and media into Bangkok for the event. Our VIPs are hand-selected by TAT offices and will come from the USA, UK, Canada, Germany, Scandinavia, Israel, Italy, Spain, France, Australia and South East Asia among many other regions. This is your opportunity to meet these top buyers and influencers all in one place.

INSPIRING, EXPERT SPEAKERS

Our speakers and panelists are among the world’s leading LGBT+ experts, in marketing, sales, media, operations and sensitivity training. Our educational programme gives you the opportunity to learn from the very best in the industry and those who have seen great success from engaging with LGBT+ audiences. Plus our half-day deep-dive sessions will mean you’ll walk away with top tips on how to better attract, service and retain guests from this profitable segment.

LGBT+ TRAVEL IS WORTH OVER US$200BILLION & CONTINUES TO GROW.

The market for LGBT+ travel continues to grow year-on-year by an average of 8%. This is 40% more than that of the travel spend of Germany.

LGBT+ TRAVELERS SPEND 55% MORE PER ARRIVAL THAN THE AVERAGE TRAVELER.

The LGBT+ community, that consists of between just 6-10% of the global population is worth 16% of the total global value.

DESIGNING EXPERIENCES YOUR LGBT+ GUESTS WILL LOVE

Thursday 05 September 2019

Introduction
This session will look at how 5 leading hotels and experiences design peak moments for their LGBT+ guests. By using Guest Experience Map cards, the audience will learn how to use a powerful tool to assess their current experience moments and design new ones and create moments that are truly special and remarkable for our LGBT+ guests.

Masterclass
Predictably attract the perfect guests, design remarkable experiences and earn lifetime fans. This insights-packed, half-day masterclass will teach you the latest principles and mindsets that create big strategic breakthroughs in your Guest Experience Map (GEM).

The GEM is about breaking your marketing into three units; the BEFORE unit, which gets guests to the point of booking; the DURING unit, which provides peak experience moments and incremental revenue generation; and the AFTER unit, which focuses on developing relationships to increase repeat bookings and referrals.

We’ll focus on using social media as a tool to uncover emotional and social needs your LGBT+ guests might have.

Designing experiences that meet these needs are what creates significant competitive advantage. You’ll learn how to:

• You’ll learn how to create a Guest Experience Map (GEM)
• 7 Profit Activators that are universally present in everyone’s experience
• Best in class examples for the LGBT+ market
• Create alignment and collaboration amongst your teams
• How to use social media to understand what guests love and hate about your current experience

REGISTRATION CLOSED – SYMPOSIUM REGISTRATION
US$899

Registration is by company for ONE representative only and can only be purchased by companies and travel brands with products in Thailand.

Registration gains you access to two full days symposium programme on 5 and 6th September:

Opening session
2 x Networking lunches
2 x Evening events
Media/influencer networking session
Guest experience workshop
Sensitivity training workshop
Buyer/Seller marketplace

For companies who would like to send more than one delegate, a charge of US$349 per additional delegate is chargeable.

Companies may purchase as many tickets as they like for the main sessions and events, but are limited to a maximum of TWO representatives attending the Buyer/Supplier marketplace.